I love books. As a child I read obsessively. I would have just about always rather be reading then playing with other kids. It took until I was a teenager to find other people who loved reading as much as I did. I fell in love with my husband as soon as I saw his bookshelf. I had read at least a quarter of the books he owned, and wanted to read most of the rest (which I am still working on all these years later).
It is a bit beyond comprehension for me to think that there are houses without books. Our shelves overflow. No really, I have two big boxes in the hallway that are incoming, and a box of stuff we are purging. Oh! That reminds me, I need to bring a load to the library.
I expect my children to love books as much as I do. When Little Bear was caught staying up all night reading on a school night, I was torn. Do I go give him a big hug and tell him how much I understand, or do I force him to put it down and sleep? Indy is just getting bitten by the reading bug. Things are finally starting to click for her. She does not have the all out self motivation yet, but I am sure that will come as the struggle goes away.
There are so many reading programs that reward kids for reading. The library has a summer reading program. Barnes and Noble has one, so does Borders, as does TD bank. It just feels so weird to me to need a reward for reading. Isn't reading the reward? But clearly it works. My kids dutifully record the books they read, the minutes, and whatever info each place wants.
Does it matter how much you read, what you read, if it is for enjoyment or education? Not to me. I love it all.